Scentsy, a successful home fragrance company, had grown from a mom and pop operation into a 450 million dollar empire in the span of a decade. Although the success was incredible, they were left with a menagerie of mismatched packaging, confusing product lines under different names and outdated catalogs and graphic support. Scentsy was in dire need of a complete corporate rebrand. By organizing all of their products under the Scentsy banner, and updating the lifestyle graphics, product packaging, catalogs and market positioning, a cohesive and consumer friendly brand identity was achieved.